putting words into practice

I've often spoken about the power of the internets and marketing through conversation. I still find the internet conversation fascinating from a sociological perspective.

With the play, Master G and I ware trying all sorts of ideas to get the word out and I am leveraging everything that I have learned in the past 6 years about search engine optimization, social networking, blogs, and whatnot. We'll see if I can put my money where my mouth is before opening night on July 20th.

Oh yeah. . .and who wrote this brilliant piece of copy? hmmm?

Daniel has been infected with writer's block and can't deliver a follow-up to his smash hit play. After a few hilariously failed attempts to find the antidote Daniel discovers the cure for his malady in an unexpected place.

Master G read that to me and I was like "wow. that's good. Did they write that? Wait a second. Did I write that? Hells Bells Mary, that's pretty excellent."

So anyways, I have two examples from HHA where I've been surprised by the outcome. The first is the wamu cards sucks post which continues to collect comments.  I'm not too excited about it but it is part of the phenomenon of internet backtalk resulting from poor customer service. I'll keep the post going even though I don't like the fact that it's a little too visible in search results. (always trying to fly under the radar at HHA.)

The second example is a little more interesting. Last June I had made a post about the fact a book was written which explored some of the blog/commerce connectins I had researched at NYU. I checked my bloggy email today and I received an email from one of the book's authors who thanked me for mentioning the book. Here is a link to the book's Blog. Although I mentioned the book, I did not pick up a copy at the time. The email reminded me about it and since I am in the middle of promoting this play, it seems like good reading. Besides, the author said if I ever run into him or the other author they would be happy to autogragh a copy. Talk about marketing! Since they are both in the Jolly, it's a possibility. One of the beigers who is wrapped up in this type of stuff actually got up and spoke at the House of Commons.

The conversations that happen via this medium could never have taken place 15 years ago. It's truly amazing.